Twitter can be overwhelming especially for some beginners. It has a different set of rules than other social media platforms which can be confusing at the start. However, Twitter is definitely one of the top social media platforms that marketers need to consider.
Hiring a marketing team can be a bit expensive especially for some start-ups or small business owners. There is always an option in using organic methods if you want to save some money. Here are some marketing tips in growing your Twitter account organically:
Short form hashtags such as, #funny or #awesome, can work really well versus long form ones. Not a lot people would be using or searching for really long ones such #idontknowwhatimdoing.
Once you thought of a hashtag that you could relate to your brand, you can have the ability to use that hashtag to check others who use the same one. You can try to favorite their posts, follow or tweet them. Even celebrities and very large companies do this to grow their accounts.
Following is a good way to organically grow your twitter account. Every time you follow or retweet, it can send some notifications or it would show up on users" timelines. Most people would be curious of who follows them and would follow back. This is necessary if you want to increase your brand"s exposure and awareness.
Be sure to have good content.
You need to have good content to create more engagement. People could retweet your post, favorite your post or even follow you. You don"t even need to spend a dime on advertising if you do this.
You need to post regulary around three times a day because Twitter is a very active community with people who use the app almost everyday. Staying active is very important and using tool such as Buffer can create a huge impact. If you can"t post even once a day, then don"t bother on creating a Twitter account.